Damn that guy is creepy.

Have any of you seen the Burger King commercials that have this smiling, plastic headed king appearing out of nowhere with a breakfast sandwich? In one, a guy opens his window to find the King just peeking in… the man of course does nothing. The King then pulls a ‘Meatnormous’ sandwich from his ass (behind his back) and the guy eats it. I don’t know about you, but if some guy is standing at my window in a Halloween costume and tries handing me food… I’m going to pass.

I see zero appeal in those commercials. I know what Burger King is trying to do… they are trying to come up with a signature character to compete with Ronald McDonald and Jack. Just about all of the fast food chains have at some point tried. Carl’s Happy Star, Wendy’s little girl, Little Caesar’s Pizza Pizza Guy… But no one has had the success of McDonalds and Jack in the Box. And even McDonald’s seems to use Ronald less and less.

Jack in the Box has hit on an ad campaign that brings humor and class to their restaurant. If they sold a DVD of all the Jack commercials, I’d buy it. I even remember speaking to a friend of mine, a realtor, while we had lunch… she said “Jack has done a good job of turning the chain around”… like Jack was an actual person. But in truth is he that different than Donald Trump? He runs the company, demands respect and you try not to stare at his head. The only difference is one is a made up TV character… and as soon as I figure out which one it is, I’ll let you know.